The Revolution is Revolutionizing the Fundamental Principles. Just Thinking About Camping

Experts in all, engineers at all. Campsite Owners

Experts in all, engineers at all: That could be to define the profile of the classic camping employer. Almost 90% of establishments in Spain are family enterprises in which their service structure and responsibilities is similar in scope to a people but instead needs to control these resources far inferior to those of a consistory. (Commended)

The family, owners and the few additions to the team become highly knowledgeable of sheer necessity of issues including:

Plumbing (lobbyists, water deposits, savings schemes etc), electricity (generators, meters, remote metering, accounting, information technology (internal networks, wifi), marketing, restoration, management and optimization of procurement, construction and reforms, changes permanent laws, swimming, languages, HR, entertainment, supermarket, medical services, sanitation techniques in food ....

I could go on naming the hundreds of hours needed and aspects that are mandatory or that affect directly the responsibility of the owner or family and employees of the campsite.

We are constantly receiving inspections of Tourism, health, civil government services, fire, environment .... and other competent authorities in any area to develop. From massage to OCA certifications, annual reviews of low-power facilities and so on. (I know many burned and end all this fighting system: ERROR)

All these are issues that cost money and that go unnoticed by the demagogues who see a campsite was just a place where a tent.

Issues such as:

• Size.
• The location.
• Training
• Family structures closed.

They are so endemic issues affecting the improvement of campsites in Spain. Only those that are sufficiently large and well placed, can boast acceptable operating accounts and can afford a system of continuous improvement. The others are kept neither hot nor cold and do not improve.

In other countries, there are hundreds of channels on the benefits of returns to scale structures grouped in chains for cost savings and to get better results in the operating accounts. We have years of advantage. But I leave that for another post.

This is a speech by well known and adds nothing. Most campsites are not well departmentalised Spanish by issues of scale and therefore there is no specialization.

Specifically, I want to know:

• How many campsites in Spain have a marketing department?
• How many campsites have a written marketing plan, evaluated, analyzed and subjected to metrics such as visibility issues or return?
• How many have the necessary training for this?

I fear that times are changing and it is necessary to measure and specialize. The current family structures where all do everything to be processed. Lack of time is not a valid excuse.

Many will say that this is not possible due to limited staff. In my opinion there is a problem of personnel or resources used, but a lack of training. But "as there is no time to form.

TIPS:

• Spend 10 minutes a day to get organized in order not to waste hours of work per week. And we all do training.
• The most knowledgeable of marketing is often not the owner. Times have changed. A smart and eager Receptionist more boxes filled the proud purchasers of marketing plans. Initialling without consulting those involved is an opportunity cost. Taught our children and several of the projects we are able to contribute to the metric. (Reception - Dept of Marleting and owner must go hand).
• Let's start getting into all the Excel data so that we have a picture of the proceedings in each issue when measuring the cost worthwhile.
• Do not waste time counting pennies.
• Speed is necessary and should not be confused with impatience.
• Pyramidal clans must change and be round multi assuming responsibilities for which all form part if necessary. But beware this is a double edged sword: They can not all be everywhere.
• If all decisions are taken by consensus that the company will be less competitive. It is necessary that everything that affects the strategy required consensus. But we can not stop the dynamic proactive dimension excuses without criteria or liability. Balance and proportion. That line is hard to draw. Doing it well will make a difference.
• Pride kills the great ideas.
• Individualism does not add up and generates entropy.

And above all not lose sight of the forest. An owner behind the counter can never apply to changes and transformations that make differences. Save a receptionist and putting the owner is more expensive than not seeing the whole set of our business.

From a counter lose "focus", we can not delegate, we become intractable, incoming calls are intrusive, and that gets us into a downward spiral undesirable.

Delegated Hotels Tour Operators in marketing. But this is changing. many are beginning to manage their own marketing plan. They are beginning to do what they traditionally did: Dealing with the client directly.

Let's start using our PMS, CRS, CRM put our bid in the distribution markets, we use Wikis, lifelong learning, we encourage the partnership, group performances, and enjoy. Above all enjoy on the road.

2010: clear focus, balance, proportion and especially a lot of metrics and trust your friends and your family.

Do not forget, nothing is so important.

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